Research On The Development Of Chinese Master Show From The Perspective Of Consumerism

The reality television show originated in Europe and the United States in the late20th century was transplanted to China, one of the representative in the localtelevision entertainment program formats.Then, Chi’nas reality TV show with ayear-on-year evolution of upgrading, and constantly was introduced with the localvalue of the elements and highlights, and gradually formed a multi-form and theunique characteristics, several times by the general public an unprecedented pursuit ofthe country launched awave to another wave of ratings boom.2010，Dongfang TVTalent Show "r"epresentative Talent Show "program started his screen, is anotheruseful attempt in the evolution of the traditional form of reality TV show.Daren showthat the reality TV show in the past China at this stage the actual needs of thecommunity and the public to learn from abroad, the success of the program model isbased on the integration of Chinese elements, the Chinese entertainment to thedirection of more civilians to promoted bold attempt.As a spiritual consumer goods, people show reflects the desire to logic, thecorresponding value of the symbols hidden in the goods outside the media to create abeautiful dream to make a public immersed in the spirit of endless enjoyment, massmedia，mainly through kinds respected the way of the symbolic value of goods to thespread of consumer thinking.This article will study in consumerism sight, revealingup people show morphological characteristics of the consumer culture and thesymbolic significance implication in the program to explore the role and inlfuence ofconsumer culture right up to the people show up show.The first part is a review of the literature on this research, through the analysis ofthe relevant literature, summarized the nature of the reality show, types,characteristics, and the current state of development and localization of the realityshow explore.The second part described Baudirllard’s consumer theory, including the twoaspects of the background of the times and the inner core of consumer theory，andtheory in the Chinese Context analysis，the morphological characteristics of the people show up for China’s study provides a theoretical basis.The third section focuses on the development to show up to explore, mainly onthe Daren show the rise and development of motivation，up to the status of the peopleshow as well as from the participants, the form of a performance, the audience,entertainment element four aspects to explore the inheritance and innovation of itstraditional reality show.The consumerism sight the form to show up in the fourth part of the studyfocuses on three aspects of the content, form and mode of transmission, the attentioneconomy for the first content features, symbols encoded in the form of features.socialreputation of the propagation characteristics of the economic benefits of a win-win forin-depth analysis, interpretation of the Chinese man show, potential symbolic meaningand consumption of ideas.The fifth part of China up to the local development of the people show in thesight of consumerism, and discusses two aspects of breakthrough momentum of theprogram and local development strategies, and pointed out that the Chinese peopleshow to the reasonable development of the localization improved with the scientificbenefits of road.In this paper, under the guidance of the theory of consumerism, to analyze themorphology and development of the domestic Daren show, with a certain degree ofinnovation.About consumerism and mass media only focus on the concept of the media rolein the television commitment，there is no departure from the program text，combinedwith consumer theory emerging, current popular丨,reality TV" shows have evolved andEvolution of the Chinese people show an in-depth analysis.This article will present the more popular Chinese people show in consumerismsight study to explore the hidden consumer thinking, the desire to logic and symbolicvalue, is the innovation in the program.