The Construction And Cultural Interpretation Of Migrant Workers In The Spring Festival Party

CCTV can be called the mainstream media of the Chinese Government. SpringFestival can be said that the annual most influential and biggest festival. SpringFestival was created by the CCTV since1983. Chinese nationals in the day will be themost important traditional festival of New Year’s Eve watching the large-scale varietyshow on time. The Spring Festival has become to the people attention and the focus ofdiscussion, but also laid the ratings on New Year’s Eve, to occupy the position.Shortly after the broadcast of the annual Spring Festival evening party, will form a"Spring Festival effect". Spring Festival buzzwords, Spring Festival Evening Star,Spring Festival selection.It can be said that the Spring Festival is not just a visual feast,it is a cultural feast.Spring Festival is a cultural renaissance to adapt to social change in China. SpringFestival contemporaries of migrant workers are also open with biological. Migrantworkers are an indispensable force for the reform and opening period, made anindelible contribution to China’s modernization. With the development of society,governments are increasingly concerned about a particular group. The official mediais bound to affect the positioning of the people on the image of migrant workers builtthe image of the peasant-workers. Migrant workers groups in promoting socialdevelopment forward should not be withheld. However, the vulnerable status ofmigrant workers and Cheng to be solved problem of migrant workers has attracted theattention of the government. Then the CCTV Spring Festival Gala is a special mediais how to render migrant workers image? When the special media events encounteredfierce collision of special groups, the mainstream discourse with civil discourse, theofficial media and how to show it. This paper start from the critical media perspective,in the full grasp of the media culture on the basis. Spring Festival in the narrative onthe image of migrant workers on the level of media and cultural studies, To reproducethe image of migrant workers in the Spring Festival show in29years as a researchobject, the use of content analysis. This paper analyzes the methods, combined withthe specific data indicators, focused on the study of migrant workers image as thetheme. Expand the system. Better understanding of media and the Spring Festival inthe vector-borne play build the image to play a positive role. The study found that theconstruction of the national landmark variety show groups of migrant workers, the ideology has played the role of absolute advantage. In the past29years, reproduce theimage of migrant workers in the Spring Festival has experienced discrimination toface up to rational sympathy to praise changes.