Study On The Development Strategy Of Lanzhou Branch Of Shanghai Pudong Development Bank To Support Small And Medium Enterprises

With the rapid development of the national economy, the small and medium-sized enterprise plays a more important role in economic development and social stability, it is the rapid development of the national economy, solving the employment problem, city to create a harmonious society has made tremendous contributions. The main problem of financing of small and medium-sized enterprises face is long since. So through financial innovation, research and development for small and medium-sized enterprise financial products, from many aspects to resolve the problem in financing has become the inevitable choice.The paper introduces the status quo of difficult to an important role in the economic development of our country and the financing of small and medium enterprises, with Shanghai Pudong Development Bank Lanzhou branch as an example, by means of credit management, risk management theory and financial product innovation theory, combined with the Shanghai Pudong Development Bank existing financial product innovation, financing analysis and identify the small and medium-sized enterprises the crux of the problem and causes, so as to solve the financing difficulty, a more in-depth study to explore financial support for small and medium-sized enterprises development strategy.