The Preliminary Exploration Of Research Of Kumiss Packing Design In Mongolian Traditional Culture Elements

In today’s global integration， maintain national cultural consciousness in modern designis particularly important.Kumiss wine with Mongolia as a family tradition，developmentarrives today not only by the Mongolia people’s favorite but also because of its unique flavorand unique health care function，deeply love the people of the world.In packaging design，type of Kumiss packaging has become more and more various a variety of grades of horsemilk wine packaging are flooding the market， level is uneven，some good and some bad，the lack of national characteristics is a major problem of modern horse milk wine packagingdesign， in order to make the horse milk wine package can conform to the culturalcharacteristics of Kumiss products itself， this paper starts from the analysis of the Mongoliatraditional culture is studied for Mongolia traditional culture in the grassland culture，heroiccomplex and cultural influences，in addition to innovation from the perspective of visualculture of Mongolia， on Mongolia traditional materials， art modeling， pattern， colorpreference the problem is studied for packaging materials; present situation of the Mongoliahorse milk wine packaging selection bias， other shaping modern monotonous， blind actionof traditional pattern，and only in the use of color of traditional，not innovation problem，putforward the improvement from the selection of horse milk wine packaging material of naturalmaterials horse milk wine packaging，bag from Mongolia Mongolia clothing draw nutrition tobe innovative， horse milk wine packaging design choice on the tradition， but theorganization andCombination mode on the use of modern design methods to innovation，horse milk wine packaging color design， respect Mongolia understanding of the traditionalcolor view， but by contrast color harmony means， decrease color sense， the color designin packaging Kumiss is more in line with the modern aesthetic taste，expect to make the horsemilk wine packaging can not only reflect the the concept and fashion of modern design，butalso can reflect the cultural characteristics of Mongolia group and aesthetic orientation，showsthe close combination of traditional culture and modern packaging design art charm， thisarticle finally has carried on the elaboration to the design practice，were demonstrated to thedesign time from market research， market positioning，sketch diagram shows the effect ofdemonstration。...