| Over the past three decades, China has been undergoing tremendous changes brought by Reform and Opening-up, and the life of Chinese people has also been obviously developed. The market has witnessed numerous middle or upper end female fashion brands coming up during that period. Some of the brands became famous and enjoyed good business for years, while others just drifted away from the public attention. This paper, themed at Middle and Upper End Female Fashion Brands, will discuss the history, development and current situation of fashion market in China through the viewpoint of design style. By elaborating and discussing the design style, ultimate image, brand concept and status quo, the brand—Sing Star—will be set as the subject for the study of major setbacks, challenges and chances for Chinese fashion market, and for the offering of pragmatic suggestions to the future development of Middle and Upper End Female Fashion Brands in China. |
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