Design And Research Of Elderly Women Home Furnishing Clothing In Dalian Area

In our country, Home Furnishing clothing to take as a rising star, has occupied aplace in the field of clothing. The China Home Furnishing clothing industry has beenpaid more and more attention. At present China Home Furnishing pajamas industry isthe world’s fastest growing countries, with an average of two digit growth, HomeFurnishing clothing consumption a year more than10billion Yuan, an annual growthrate of more than30%, Home Furnishing clothing to become a clothing industry oneof the fastest growing product become the garment industry in the fastest-growingvarieties, has a broad market space for development. Now on the market HomeFurnishing service target consumer group positioning is still young, but with theacceleration of aging society, elderly women have become an important part ofsociety and consumer groups, especially along with the modern life idea and the lifelevel of ascension, so that more elderly women began to pay attention to homedress.Therefore, the product design service according to the old way of life of women,body characteristics, in demand, consumption concept and other factors HomeFurnishing, will become an important subject in middle and old aged women HomeFurnishing clothing consumption market.This paper first to the Dalan Home Furnishing clothing market developmentsituation and existing problems were analyzed and summarized, and then startingfrom the clothing psychology and consumer psychology, using questionnaire analysisof Qingdao City288elderly women to wear state Home Furnishing clothing andpurchasing behavior, and for the measurement of human body, the relevant researchdata obtained through the statistical analysis using statistical software SPSS18.0andMicrosoft Excel data processing software. At the same time, old women will wearHome Furnishing subdivision of holding different attitudes to fashion, practical andabout three groups. Through the analysis of three kinds of women’s dress attitude,purchase behavior and shape characteristics, to fully grasp the target consumer groupsin the Home Furnishing suit dress requirements, suitable for older women HomeFurnishing this region clothing product development strategy and design scheme. The results of this study can be used as a middle-aged women apparel demandfor Home Furnishing basis, to provide reference for the related products in elderlywomen demand for related enterprise market positioning and the development ofaccurate.