Development And Design Of Hydrosol Brand "Clear And Nature"

Nowadays there are various kind of skin care products which can be divided intohigh, medium, low-grad from the price and also can be divided into chemical, plantsfrom the composition on the market. It is a problem of customers that how to choose asuitable and affordable care product. With the continuous deterioration of the naturalenvironment,“Environmental Protection”,“ecology” and other topics have becomethe focus of people’s attention, people start to consider how to protect environmentbetter in every link of the basic necessities of life. In the skin care products industry,the skin care products which use organic components of natural plant are becomingmore and more popular in consumers.Hydrosol is condensate water which is distilled by aromatherapy plant completelywithout flavor and alcohol content. It is one of the typical plant-based skin careproducts which occupies a place in the skin care industry in recent years. In this paper,the brand of “clear and nature” was determined with discussion of background andfeature of hydrosol products promote design. Laminated product concept designworks in practice in the design were made by analyzing the characteristics ofproducts.Continuation of pure dew "natural" concept design and development, accordingto the pure dew "natural","pure","light and pleasant" and other characteristics of thebrand design, highlighting the pure dew products natural, no additives and can bedeployed using a self-characteristics. The brand of “clear nature” through manual,poster series, category brand, brand extension and cultural interaction attract morepeople’s attention. First, a brief introduction method of making pure dew, function,usage, etc., and then the product is divided into "clear nature if taken reasonable carespace day"," clear nature if care products"," clear nature if reasonable care "," clearwater if yeeper reasonable care "four series. In the design concept, more simplegraphic combination which reflects its natural ecological characteristics was adopted.In the choice of color, high-purity color was used to reflect the characteristics of itspure simplicity.