Study On The Fashion Ideas Through The Analysis On The Luggages&Bags On Fashion Magazine

Luxury consumption has become a fashion popular, people to reveal the identity, status and class through their own to buy brand-name goods. In a superb collection of beautiful things of luxury items, bags with the condition through the fetter of ages, sex, body and so on be richly endowed by nature, become outstanding modern luxury consumption list, many people are happy unceasingly for having an expensive bag. Fashion magazine as the most universal carrier spreading of fashion information, built the most rapid "bridge" between consumer and luxury goods. It is in the spread of fashion information also convey designer’s idea, photographers’attitudes, editor’s points and magazines’style and fashion ideas. Coupled with the readers background and experience, through consumption and use feedback to the above personnel, they formed a fashion of the concept of circulation.Facing the increasingly spending surge, can not help pondering:What is fashion magazine? What fashion information does fashion magazine convey to the audience by bags? How does this information deliver? Is the communication complete? What was prominent in the transmission process and what was masked? What is the effect of fashion magazines’spreading? Why is the public so crazy about pursuit of bags? What does luggage mean to consumers? The answers to the questions above, will gradually surfaced in the process of analysis of fashion magazine.In this era of interpret the images, pictures dominate the fashion magazine with its fast and visual characteristics, the pictures in the magazines for the photography picture, picture is by visual means, vision is the first sense, the acceptance of external information of the eighty percent all come from the vision, especially the photos, is different from other pictures and text spatial visualization. At the same time, in many fashion magazines "BAZAAR" became a representative journal with its long history and the one and only fashion status in the world. So this paper uses the method of visual analysis to analyze the luggages&bags on "BAZAAR".The first chapter is introduces, mainly introduces the problem source, The significance of the topic and the main methods of research. The second chapter mainly introduces "through what channels" that the media research (transmission), also is the selection of journal of luggage goods, the significance of choosing "BAZAAR" as a model. The third chapter is the study of "analysis of what" that the content (content). In this part, take a large number of pictures of bags on "BAZAAR" on the detailed analysis for further discussion how is the bags persuade the audience. The fourth chapter is "the result" that the effect of the study (Communication), from the bags on "BAZAAR" to the whole magazine, from the fashion magazines to the fashion idea, from the fashion idea to the fashion life, discuss on fashion magazines and consumer should assume what responsibility through the process of fashion communication. During interspersed with control studies and audience research, namely, a researcher and receiver. The last chapter is the conclusion part, pointed out that for fashion must use the dialectical thinking attitude to examine, fashion should be formed naturally in the course of historical development, and put forward the correction of Chinese current fashion ideas:should face up to history of the fault in Chinese fashion, actively promote the level of the overall aesthetic of fashion.