The Graphical Symbols Of Guidance In Television Advertising Design Application

Diversification of information era, people everyday are subtle attracted by the wonderfulvideo world, our lives have changed because of the emergence of new media, the colorful.Television advertising is extremely effective and very extensive coverage of advertisingcommunication ways, making the long-distance information to communicate with instantmedia features, the visual impact of the screen there is a very strong sense of its unique visuallanguage can quickly attract the audience’s visual focus, allowing viewers freedom sentimentof commodity concrete image of the association, to convey accurate visual information toattract more customers to buy products will. Theme of this study will be used as backgroundgraphic symbols, there is information on its implementation through meaningful depthanalysis to improve the understanding of graphic symbols oriented. Television advertisingstandardized graphical symbols to design and characterization analysis and other aspects ofdesign, drawing some examples of television advertising graphic symbol-oriented informationon the specific form of the framework for analysis.From within the scope of visual communication graphic symbol manifestation of view,how to do a simple, intuitive, graphic design aesthetic is the study’s main content.Research-oriented graphic television advertising and promoting scientific information contentfinishing, design-oriented graphic symbol of the process is the dissemination of informationon the daily life of all kinds of information to summarize information, digestion,reconstruction, divergent process of social the types of information how to effectively guide,organize information space, create a good way to spread information about televisionadvertising market order for the construction of practical significance. Television advertisingis reflected in the design of graphical symbols is a visual psychological effects, the effectivevisual graphic design for television ads produced by the audience visual psychological effect,and in accordance oriented graphical symbols to achieve the purpose of attracting audiencesfor film and television advertising designers to express their design concepts as well asbusinesses, products or services to convey information effectively play a supporting role. Ofcourse, today’s television advertising has become extremely complicated, it is bothcommodity information transfer medium, but also the value of cultural forms with graphics,or even beautifully crafted modern art, it is the commercial and cultural most direct combination of cutting-edge point, according to its inherent mode of transmission or subtleTelevision advertising and the audience to establish the link between. In the television ad,valid information is often hidden in among the rich visual graphics, visual structure is notclear or visual unfocused television advertising is difficult to achieve the best performanceresults, people need intuitive design and television advertising to convey information fromsimplicity and because they lack a sense of artistic works of film and television advertising toappreciate the beautiful emotions, and therefore oriented perspective graphic symbols tore-examine the role in the television advertising, television advertising graphic symbolsexplained how better performance visual context, how to guide Volkswagen benign visualaesthetic as well as consumer psychology play a reference and inspiration.