The Study On Chinese City Image Film Narrative Evolution

Since the nineteen ninties, with the speeding up of China’s modernization,industrialization, urbanization, cities began the exploration of city marketing, at thesame time formed the dizzying "City Image Film Show". This paper, riding a bridle onthe carriage, the carriage is image film, the reins are the narrative theory, attempts fromthe narrative point of view of evolution through in-depth studies of film of city image.This paper collected thousands of city’s image film seeing the media in nearly adozen years, and choose which are widely recognized and highly36aboveprefecture-level cities of more than200city image film as the research object of thisarticle, using the text analysis method, from the content to form a comprehensiveinterpretation of the evolution of city image film narrative.After the induction and the summary, mainly from the four aspects of narrativelanguage, narrative perspective, narrative time, narrative space for text analysis of thecity’s image film. First, from the development of narrative language, from abstractoverview of auditory language to describe the image of the visual language, from therational informed to humanistic appeal, from fuzzy positioning to emphasizeindividuality. The second is the objective color third person to the first person, from thesubjective perspective to the civilian perspective, the authority from the propagandaperspective to marketing perspective to explain the film image of the city in thenarrative angle evolution. Then the evolution analysis of narrative time, includingchanges of narrative rhythm, narrative frequency, narrative order. Finally, focus on thenarrative space, performance space to sense from the representation of space, from realspace to virtual space, from the dominant space to the hidden story space in these threeareas to show. This paper also in-depth study attempts to analyze the causes of thenarrative language, narrative perspective, narrative time, narrative space of the fourrepresentative area, for example, the visual culture, the popular advertisementpositioning using, the trend of narrative ideas humanization, the city brand building, thecity marketing in different stages of development, the requirements of internal narrativeattribute demand.The evolution of the logic structure of this article is from the narrative language,narrative perspective, narrative time, narrative space for interpretation of the image ofthe city, and mining the deep-seated reasons behind, hoping to capture some of the newconcept of city image film development, and strive to create good image of the film ismore artistic appeal and influence.