The New Media Environment Down Flow Multimedia Mass Shadow Consumer Recognition

Perspective given the rapid development of network information, the informationaudiences have access to information and patterns are quietly change, the transformationor evolution of the information carrier has become inevitable. In this context as a newlanguage of photojournalism streaming media technology, how to use their own uniqueability, to become the photojournalism body language, and change and enrich thediversity of its linguistic form, in order to adapt to the new a possible way of viewing. Itwas more concerned with this process, the body language study interpretation, includingthe field of view of history, spread, and even change the traditional photojournalismbody language.Streaming media itself is only a range of network transmission technology, the fieldof application is relatively extensive, involving a large number of professional digitalcomputer technologies, and photojournalism is a broadcast form in the field ofjournalism and communication. Photojournalism facing shift from print media to digitalmedia, online media transformation, photojournalism this traditional form ofinformation transfer may be faced with a corresponding change-start looking for a wayto adapt to the new form of the current environment. Combination of streaming mediatechnology and photojournalism began many years ago to become a new form ofbroadcast, and along with the maturity and integrity of the network and othercommunications platforms, this new form showing a unique vitality, and academia andthe attention of the media.This paper tries to explore from a historical point of view, to explore the field ofcommunication, from the perspective of the media to explore not seekingcomprehensive but for the new position of the purpose of analysis and discussion. Ihope this way to find streaming and photojournalism combination of new, organiccombination of become the characteristics of photojournalism and deepen itspropagation effects.