Market In The Context Of JingDeZhen Ceramics Creative Market Investigation

Occurred in jingdezhen, jingdezhen creative bazaar is in recent years, a newcharacteristic of the culture and art phenomenon. This new culture has been graduallypenetrating in today’s all aspects of the market economic activities, under the impact ofthe new consumption culture, the traditional ceramic far cannot satisfy the demand ofmodern, traditional ceramic need into new elements. This kind of new culturephenomenon is bound to be far-reaching influence on jingdezhen, such as the emergenceof the creative industry will bring traditional jingdezhen ceramics market and what kindof impact? The emergence of the creative industry prospects will cause what kind ofgraduate business students? With these questions, the author decided to go to jingdezhencreative bazaar life practice, see groups do, experience the development of the market.Through this in-depth creativity fair observation of jingdezhen emerging industrydevelopment and vicissitude process.Jingdezhen emerging creative industry is currently in a transition period, the wholesocial development is rapid. For example, before a few years after the financial crisis ofthe west, I looked at the sculpture creative market a few years ago, with shrinkingmarkets abroad, artists and look to the domestic market, due to the change of the market,product variety and artistic style and consumer culture are beginning to follow change, ofcourse, this is only a surface phenomenon, if further will also find many new problems.Creative ceramic products should be the public art, it should be associated with themarket demand. Through the grasp of the market, the student groups and consumers canmore accurately give their judgment to the value of the creative product requirements, thestudents creative ceramic design and production of products is enough to eventuallymarket, not only stay in the classroom teaching.Based on field work and method of sociological statistics, this paper in jingdezhencreativity fair as the research object, through the jingdezhen creative bazaar, a typicalcase analysis, deep understanding and know jingdezhen art student community internalmarket and the pluralistic interaction with society.