Emotional Psychology In Art Design In The Research On The Application Of Color

Color is an important art language of visual art, in the field of modern design, color isthe expression of emotion and designers evoke and important elements to inspire usersemotional.The experience of colour it is often judged by psychological, once the color stimuliand intrinsic experience foreign occur echo, color will affect our mood and behavior.Coloremotion can express the overall experience a thought beyond visual and spiritual.In the "art and design-oriented", rational design and color application has becomeincreasingly concerned about the problem of.However, the application effect of emotionalpeople of color in the area of design art is lack of system research, especially in thepsychological situation, we on the application of color in art design, no matter in theory, or inthe application level in surface. Research on Application of emotion in art and design in colorpsychology, color is used, design science, aesthetics etc, answer color matching state, rulesand methods of the complex emotional responses.From the angle of psychology is devoted to the study of different color matching effectto the person’s mood, as well as the influence of the use value, cultural value and aestheticvalue, with the range of emotions are reflected in the detailed investigation, analysis,induction of different color, more comprehensive analysis of the summary of different colorswith the psychological effect of emotional people triggered by the, According to the positiveand negative influences caused by them, reflecting the classified into two aspects from theemotional and psychological, with positive emotional psychological reflection color matchedwith negative emotions and psychological reflection color matching, and through theinvestigation of different age, different personality, different culture, different regions of thedifferent emotional color matching preferences were summarized, summary, colorpsychology theory to research that the tightly bound to the environment art design, costumedesign, industrial design, visual art design specialty.A color to the emotional impact, but specific to the kind of color matching what kindof mood is not yet developed fixed rules, through the study of the audience of the colorpsychology, aims to summarize and answer color matching state, rules and methods of thecomplex emotional responses, A comprehensive, in-depth summed up the color theory ofemotion, provides detailed data and theoretical basis for how to use the emotion in art and design and color design, so as to better meet the audience’s aesthetic needs, so as to promoteconsumption, to realize the color design of humanistic care.