The Image Visual Language Recessive Mode Of Transmission Design And Research

Daniel Bell has asserted:"Contemporary culture is being turned into a visual culture, rather than a print culture, which is absolutely true." With the human society entered the era of multimedia,such as:TV, computer, network.Visual culture has become an essential part of human cultural life.The social from Text era "enter" Reading Pictures.Under the guidance of visual culture, the visual language of performance for the core design theory has aroused widespread concern, and a variety of concepts elaborated, providing important reference value for creation and dissemination of contemporary advertising.This article focuses on advertising visual language to the most representative of the digital media manipulated images showed subjects, finishing the basis of the review of the research on the analysis of the impact of the visual language of advertising design, dynamic images show the visual language design and dissect the nature of the emotional appeal of the visual language of the occult transmission contact.By analyzing the domestic and international images class recessive spread advertising visual language design excellent case to reveal the charm of the effectiveness of emotional appeals passed advertising visual language and image representation. Finally, occult transmission of the domestic advertising shortcomings and problems by further modified to provide a relatively sound and reasonable design concept. This article to explore the recessive mode of transmission of advertising design content and expressive visual language as the core content, based on the analysis of the status of consumer demands, a clear design direction of future advertising and effective dissemination of important reference for value.