Interaction Design In The Application Of The Brand Advertising Research And Exploration

As the rapid development of interactive design,which have been applied in every designsubjects,and urged all kinds of art design and the more disciplines together and cross-bordercooperation, break through the traditional and original thought. Enrich the connotation and themeaning of the art design. Either design methods or concept. interactive design brings a newspring in all areas which design,which is one of the trends of design has been attention.The essential aspect of interactive design is humanized media design,which satisfied theuser’s need and reflected the humanistic care. Centre on the notion of human interaction thatgave rise to infinite possibilities in advertising creativity gave life to AD. Therefore,the paperaimed at break old mold of the traditional brand AD’s creativity. Using the feature of interactivedesign, which will produce what effect on value of brand AD and creative design strategythrough analysis and discussion.On the basis of theory, this article explained that with the use of interactive inadvertisement,which means full of the foresight in AD and the value of advertisingcommunication, from the surface to the centre. The conception of people oriented,two wayinteraction communication and the fun and interesting experiences which from the notion ofinteractive design integrate into brand AD design that advanced the AD expression and creativespace. At the same time, it promotes the brand fidelity and brand connotation,advances brandfavorite and customer loyalty,achieved the precise effect and the marketing purposes ofadvertising,enhance the brand image. This article will discuss what methods and strategy designthe brand ad with examples that follow brand design’s suit.Study on the interactive creative of domestic brands AD design theory and its practicalactivities are the age demand, but they are still at a primary stage at present, and furt her researchis needed. How to innovative the brand advertising in use interactive design has importanttheoretical significance and practical value, which is the topic that we should continue to concernand research.