Design And Implementation Of Investment Promo On TV Channels

Recently, the TV programs are constantly enriched, and the production value of thechannels is continuously improved. The competition between different channelsbecomes much fiercer. To attract more audience and calculatesome fans, some channelspay much attention on the vision packaging and make great improvement on thechannel content. Building up brand image and excellent programs are the necessaryvital method in the strategic marketing of the television medium. Currently, most of theTV operation walks in thespecialized road, so the marketing technique that can suit thechannel itself best becomes an imminent thing.However, to improve the establishment and development of the channel brand, theinvestment and integration of various are the very practical problems. TV medium willinvite the investment in order to accomplish an entireindustrial chain. The support ofother company’s brand has well promoted the development of the TV medium itself andachieved the consolidation between different brands. The promotion of the advisementinvestment held by the TV station is the platform for the communication andcooperation between TV medium and each enterprise. However, the advertisementvideo can be the most direct embodiment of the value of the channel brand.To achieve a better visual perception, the channel advertisement video starts tolearn from the advertisement production. Following the concise designing principle, theadvertisement video is easy for people to understand and effectively for conveying. Thereason to retain the audiences is to display the different channel features comparing withother competitors as much as possible; at the same time, setting upchannelbrand awareness can also be good for the promotion in the audience.In the paper, we first explain the meaning of the TV channel brand, the purpose ofthe TV channel advertisement, the effect of the TV channel advertisement video. Thestatus of the TV packaging has also been described. In chapter three, the design featuresof the TV channel advertisement video has also been analyzed and summarized. Somesuccessful advertisement videos are used as the examples to illustrate how theyestablish their channel brand by using their own resource advantages. Also, by takingthe investment advertising video “Super Warship” of Hubei Television Station (HBTV)for example, we describe the design concept of the TV advertisement video through thebusiness perspective. The designing idea and key point in the advertising video havealso been analyzed to enlarge the influence, build the brand and obtain social andeconomic benefit. The brand connotation has been well explained through theunderstanding of the regional characteristics of Hubei province, capturing the essenceand grasping the core strategy. In this paper, we analyze the workingprocess of thedesign project with the following procedure:Text design of HBTV, determine the style scheme of the advertising video, shotdesign, medium-term production, rendering output, photomontage, after effect, dubbing in voice andbackground music, amending and finish.