Graphics Creative Message In The Poster Design

For a long time, architecture is regarded as the father of the design, the film art is regarded as the mother of the media, so the poster art is regarded as the mother of advertising. The poster is a kind of information transfer art, is a kind of popular propaganda tool, it is a kind of silent world language, it with the most simple language to convey the most profound thought. Through the graphic, color, words visual elements of visual communication, posters and interactive people, let the audience can in the shortest possible time to know more information. As one of the three elements of the poster design graphic elements of creative design development is poster design is very important in a link, can not only strengthen the poster of the visual impact, still can make posters appeal more specific thematic key. Graphics creative design in the poster art with its unique style language and strong ability to reveal the character of the poster.In the poster design, graphics itself semantic information communication is design originality in the soul, through the graphics itself is rich in artistic quality and philosophical to trigger the audience’s perception experience and emotional resonance, and ultimately the identity. Essentially, graphic visual communication design based on visual graphics as the basic means to complete the information, which requires the designer must be in graphics and can be referred to, refers to the relationship between the visual representation of ideas for graphics. The process of information communication is the designer to communicate their audience of thinking process and conclusion, so as to achieve the purpose of persuading guidance or process, and it is also the audience by the designer’s work and their visual perception experience to confirm, finally understand that designers wish to express thoughts and feelings. Therefore, posters transfer visual information process, is the creative visual graphics in the overall planning process, also is the creative process continue to audience visual process. In the second chapter in this paper from the poster design visual communication on graphics, color, writing the composition of visual elements analysis of the relationship, the visual elements of the comprehensive analysis and comparison of the argument, then in the third chapter of graphics creative thinking method and performance skills are discussed. In the fourth chapter further discussed graphically creative visual perception of information communication, based on the graphic language and visual communication research, to study the graphic symbol in the information communication of visual perception characteristics, so as to realize the creative graphics with the audience visual perception of communication. The fifth chapter through a lot of case analysis and graphic poster design creative performance elaborates the classification, to study the graphics creation in the application of poster design.