| The consumption alienation is the main character of the existence and development of alienation in modern society. The social will of seeking freedom and the capitalist system are the main causes. Ads consumption, one-time consumption and oneself consumption are the main forms. Financially, consumption alienation and labor alienation are mutually improved, while politically it enhances the agreement towards the legitimacy of capitalism. What’s more, it will lead to a series of problems, such as economic vicious spiral, political instability, distorted values and the destruction of the ecological environment. These social problems are urgently to be solved.Frankfurt school is based on Marx’s theory of alienation, and further criticizes capitalist society. Their critiques mainly target mass culture, then gradually move to consumption area, which finally forms the theory of consumption alienation and realizes the critical angle transformation from macro to micro. They believe that alienation consumption is the inevitable product of modern capital’s internal logic. At the same time, the development of science and technology is its fundamental driving force. However, the consumption alienation also makes people in pursuit of false consumption and lose their nature.Ecological Marxism inherits and develops the consumption alienation theory of Frankfurt school. It takes ecological problems as a starting point and develops the ecological crisis theory, which provides a new perspective for the contemporary Marxism. According to the ecological Marxism, consumption alienation drives people far away from their real demands and leads to the distortions of humidity. It also causes the ecological crisis. It agrees with Frankfurt school and believes that we should seek a new road to social development from the economic, political and social aspects. Then "expectation of Dialectics" has been put forward which advocates to achieve the workers on the labor control by means of "diversification" and "non bureaucratic". Eventually, a steadily developing socialist society will be established by revolutionary.The theory of consumption alienation in ecological Marxism is the further development of Marx’s philosophy in contemporary society, which provides a theoretical basis for us to analyze consumption alienation and ecological problems correctly. Yet, there are still some limitations, such as incorrect judgements of the basic contradictions in capitalism, being paranoid to pull the social status of ecological crisis into high place and idealization for problem-solving. |