Research On Sand Painting Advertising In The Field Of Communication Aesthetics

In the21st Century, new art phenomenons emerge in endless stream with the entertainment phenomenon of arts, the advertising is also developing and changing as Freedom Realm like a raging fire, its media dissemination form, artistic expression is constantly updating and changing. Under such background, it is a topic that worth focusing and discussing that how advertising borrow new media platform, new media technology, use new artistic form to innovate, so as to realize advertisment own profit-centered goal well. Sand painting advertising skillfully blended new media, new media technology, new artistic form together in some way, easily achieved the advertisment purpose.The application of sand painting is more and more widely in sundry media, including the media fields such as music, film and television, MV, advertising, etc. Sand painting advertisments have become a popular form of advertising. In the risen and applyment of new media, new media technology and many new art forms. Sand painting advertisments cater for the aesthetic trend and consumption concept of today’s people, even caused much discordance in life and network with its characteristics that fashion, entertainment, personalities, novelty, changing, etc. This topic put the research of sand painting advertisments in the spread aesthetics field of vision, basing on discussioning sand painting advertisments produced backgrounds and causations, using across discipline,and multidimensional degrees of research method, combining the specific sand painting advertisments case, multiaspect gazing at sand painting advertisments with using observational method and image method, analysis and summary the aesthetics means, nature features and alue property that the propagation process of sand painting advertisments presented, deeply research the bottlenecks appeared in sand painting advertisments creation, such as gestures techniques infinitive, creation method identical, content performance program, painting process deletion, targeted to propose appropriate solutions, and discuss the future development trends of sand painting advertisments in new technology background.