Television Advetrising Rhythm Constitute Relations

Many spheres of arts will be referred to the word "rhythm". The rhythm of thetelevision advertising unlike poetry or painting as hidden subjective, unlike the rhythm of themusic or dance to quantify moderately, it can be said the constitution of television advertisingrhythm relative to other areas of the arts is more complex. And transformation limitlesspotential is bigger, mastering and building the rhythm is an important subject of film andtelevision advertising creativity, the creation of film and television advertising has a veryimportant practical significance and practicality. he rhythm is not alone as a separate element,Television advertising is the structure of plays, actors intrinsic emotional rhythm and pace ofexternal action, visual rhythm footage scheduling,form of camera movement such aspush-pull,shakes,shift changes of different forms of exercise and scene conveying emotionsand emotional state. Clip mode, the lens group then, sound effects and other elements of theperformance practices of the screen built into effect.Innovation of this paper is: cognitive psychology and the gestalt theory of psychologyinto video advertising authoring support, since these factors form the rhythm of televisionadvertising effect of direct recourse to the audience of audio and Visual senses, affect theemotions of the audience line,the control of rhythm is directly related to the film, televisionadvertising artistic views and audience heart embroiled degrees. For the delivery ofadvertising content, expression of ideas also has direct contact, so need to be considered in thedesign of the perception of psychological effect of the audience, when the sound and pictureis presented to the audience’s visual and auditory, it is forcing the audience instantly to receptin just one moment, Unlike movies, TV shows playing time so long that we can watch thechange and try to figure out, unlike the literary which can be read and re-read. So,in just afew minutes or even a few seconds, Advertising rhythm with the audience the psychological,physiological rhythm kissing, the ads will have a higher sense of identity.Then what constitutes the rhythm of a variety of factors is reflected inadvertisements,for constituting the rhythm of a variety of ways, how to reflect in theadvertisement and how to perfect combination of external and internal rhythm which canproduce powerful visual impact and arouse audience’s emotions, that’s just what this articlewants to explain, Used Exemplification intuitive combination of theory and practice, and citeda number of examples of picture, combined with the language of the camera rule, from apsychological point of view, the point of view of real life, Perspective of the things’development to describe the relationship between film and various factors of televisionadvertising rhythm,combined with personal work to analyze the guiding function of thesefactors on television advertising rhythm.