Anhui Cultural Industry Capital Operation Study——take The Newspaper Group As An Example

Rise of cultural industry in our country in recent years, the development of ultural industry has profound significance and rosy prospect, it takes the production, lissemination of cultural products and services, and cultural consumption as the eading factor, both the characteristics of similar to the general industrial development, and has its own particularity and regularity. In Anhui province to promote the development of cultural industry at the same time, also in the deepening reform of cultural system, perfect the policy of the cultural system, the cultural industry further expansion, promote the healthy development of cultural industry. Due to the cultural ndustry development of our country starts late, the relevant economic statistics caliber is not unified, the data is not complete. In the absence of a large number of complete statistics, we review is based on the development of cultural industry in the qualitative research.Newspaper group capital operation, for example, this paper based on the actuality of Anhui province cultural industry capital operation was analyzed, combined with the traditional policy and political factors, depth of the qualitative analysis method to explore the internal law of culture industry development in our country. This article also is the cultural industry and the industry and how to better fusion culture and capital promote each other, common development puts forward relevant countermeasures and Suggestions. To Anhui culture industry collectivization of capital investment and financing, and at the same time the whole operating process problems are analyzed and described, and puts forward the Suggestions. The article will from the following several parts:The first chapter is introduction, mainly introduces selected topic background and significance, and this article research train of thought and framework. This article follows the present situation description, ask questions, logic, practice analysis, countermeasures for culture industry development from the perspective of industrial economics, using the case analysis, to study the method of combining the theory with practice. The second chapter studies the basic theory of cultural industry concept, classification, characteristics, etc. Defined based on the concept of culture industry at home and abroad is not regulated, and on the basis of summarizing the definition of culture industry, following the definition about the unity of the cultural industry in China, the cultural industry is to provide for the social public cultural and entertainment activities, products and services, as well as a collection of activities associated with these activities. The cultural industry is a research and development, production, distribution, circulation and consumer industries. At the same time, on the basis of the national economy industry classification, in both management needs and operational conditions, combined with the classification standards, culture and related industry will be divided into five layers. Research suggests that cultural industry has both material and spiritual attribute two basic properties, which have three aspects such as function, mechanism, development characteristics. Also a few practice of differentiating the concepts related to make the cultural industry is easy to confuse. The third chapter is the newspaper group capital operation analysis. Discusses the necessity and feasibility of capital operation of newspaper group, focus on newspaper group capital operation is the need of modern enterprise standard operation, is the need of newspaper market competition, is the need of reform of newspaper group, is the need of newspaper group into the market, the needs of the newspaper group is realize the business objectives. Newspaper group capital operation includes the following four points:the feasibility of the reform of cultural system of the strategic plan for the newspaper group capital operation to create a good policy environment; The opportunity is mature to newspaper group to enter the capital market; Newspaper group\"two separate\" reform opens a space for the capital operation; Some media companies listed for the newspaper group capital operation. The status quo of China’s newspaper group financing structure is too single and introverted, the cause of this situation including the direct cost of capital, higher lending to some form of additional indirect cost and the lack of credit guarantee of bank credit. Chapter iv of the culture industry in Anhui collectivization of capital investment and financing and investment analysis the whole operating process and the outlook for the future, and the development of cultural industry in Anhui, enhance the level of Anhui culture industry capital operation put forward specific countermeasures and Suggestions. Capital operation, the cultural industry is to culture medium units have to operate capital through mergers and restructuring, in the form of holding, transferring, leasing and operation, in a larger range and a higher level to achieve the optimal allocation of media resources. Anhui should be emphatically from the policy and system security support the development of the cultural production and cultural consumption and further liberation and development of cultural productivity, cultural consumption, strengthen the innovation culture creative product, enhance the international and domestic competitiveness of cultural industry in Anhui.