Research On New Media Era Interactive Public Service Advertisement Creation

With the development of the new media era，tremendous changes havetaken place in the society in our country，it not only change the mode ofcommunication between people，but also change the people lifestyle and thethinking manner to realize the world. In this context, as a passing socialpositive energy, the creation of public service ads should what to do. This issuewill though the creative process of interactive public service advertisement"if..." to explore how to apply the interactive features into the creation of publicservice advertisement, seek to improve its expressiveness and artisticappeal.Ultimately achieve better effect and purpose of spreading good ideas.