Analysis And Reflection On Exhibition Design Development In Upsurge Of Digital Technology

The advent of digital era has not only changed the way people live, work and consume, but also offered opportunities and challenges for the development of various sectors. For exhibition design, digital technology penetrates the exhibition design activities in the unprecedented quantity and speed. Although the development and application of technologies break the bottleneck obstacles for the exhibition design development, and provide clients with better platforms for information interaction communication on one hand, the overflow of technologies also results in the audience’s mental assimilation while neglecting people’s pursuit of and longing for diversified culture on the other hand. There are both advantages and disadvantages of the application of digital technology in exhibition design. In this article, how to develop a more people-oriented and harmonious exhibition mode is explored and discussed for the future exhibition design that is under the impact of virtual technology, computer technology, holographic technique, multimedia technology and etc.With the analysis and reflection on the exhibition design development in the upsurge of digital technology as the research subject, the positive thinking on the application of digital technology in exhibition design and the contradictory reflection on the use of digital technology by exhibition design is the focus of this article on the basis of the relevant theories of exhibition design and technical approaches of digital technology. The benefits and development brought by digital technology to exhibition design is discussed positively, and the disadvantages and obstacles of digital technology for exhibition design are also pointed out. At last, the main development directions and trends of the exhibition design with digital technology in the future are explored.As shown in the analysis, reflection and exploratory research above, the development of digital technology not only has new requirements on the design concepts, thinking and modes, but also presents new challenges to the creation expressions, program presentation approaches and methods. And, the viewpoints the article tries to explain and emphasize are not against the use of digital technology or science in exhibition design. Instead, the relationship and expression of the subject and object shall be used skillfully with a focus on culture and people’s feelings in exhibition design for technologies to serve to deliver the truth.It has become an issue to be addressed urgently by every designer today to take initiatives to explore the trends of the use and development of digital technology in exhibition design. What the exhibition design in the upsurge of digital technology pursues is an integrated design system with the exhibition theme concept as the core supported by digital technological approaches and culture, and guided by art and design.