The Actively Emotional Of FMCG Brand Design

FMCG, also known as fast moving consumer goods, means a relatively short life, in everyday life is to buy consumer goods used repeatedly. Such as packaged food, care products. Design of lively, relaxed design refers to the positioning, lovely design content, to give consumers a better psychological experience.With the rapid economic development in the fierce market environment, many companies, especially FMCG brands, competition is heating up between each other. In the current conditions, the hard power such as product quality and after-sales service, etc., have become assimilated, FMCG market from relying on the product itself, and slowly becomes rely on corporate culture as the core, more integrated into the emotional and cultural soft power to compete for consumers.This article first psychological analysis of the role of the public in the psychological perspective of consumption, emphasizing the emotional impact of design integration on consumption. Then summed for the FMCG market, emotional positioning type design is generally warm and lively type two kinds Then select the type of design and lively emotional positioning as a guide, the analysis of which can be extracted in detail the use of several emotional positioning, and how to execute the design steps based on these emotions. Finally, around graduation designs to illustrate specific planning and design process, and display the results in the final product and lively brand design theory emotional guidance.