The Research Of Countermeasures For The Development Of The798Cultural And Creative Industrial Park

Creative industry is using the new thinking of creativity to guide practice,practice as the industrialization of action. Cultural creative industries as part of thecreative industry, mainly to undertake to provide consumers with spiritual civilizationand the important task of cultural entertainment consumption, the government in thefield of cultural creativity is bear the protector and leading role. Although there are alot of domestic for the study of cultural industry, but the research of cultural creativeindustry especially culture creative industry park development countermeasureresearch is not much. This article selects798Beijing cultural creative industry park asan example, through the SWOT analysis, find out problems and challenges facing798development, in combination with the practical situation of the development ofculture creative positioning and development strategies, greatly enriched the culturalcreative industry domestic theoretical study and practical research, the developmentof cultural creative industry in China has a certain guiding role.Based on the study of foreign culture creative industry development and theprocess of strategic path, this paper summarizes the overseas advanced experience.Mainly introduced the research status quo of industrial agglomeration, the culturalindustry at home and abroad research situation, the current research status of creativepark. On the concept of cultural creative industry, cultural creative industry park,schumpeter’s innovation theory, romer’s new growth theory, the creative economytheory are introduced. This paper analyzes the cultural creative industry park of798history, present situation and problems, using the SWOT method, analyzes the798cultural creative industry in developing the strengths, weaknesses and facing theopportunities and threats. And according to the above analysis, to accurately locate thedevelopment of cultural creative industry park of798and798was put forward in thedevelopment of cultural creative industry’s strategic positioning and developmentprinciple, finally gives the798culture creative industry strategy implementation.This article concluded that the798art district positioning for public culturaldistrict and the cultural creative enterprises agglomeration zone complementary comprehensive cultural creative industry park, we must stick to the policy of"government guidance, enterprise leading", adhere to the "protection, development,stability and development" principle, by sorting and development of the space, tofurther strengthen cultural creative enterprises agglomeration, will the798art districtconstruction to become an international cultural and creative industries park.