Trademark Research Based On Semiotics

In this thesis, the author did a research on the method of semiotics and the conceptof the internal structure of a trademark, trademark and logo design in the design processissues that need attention, promotion and propagation of trademarks and trademark avoidthe spread of the crisis, to maintain the image of the trademark and other aspects.This thesis proves that trademark is a symbol, the purpose of a trademark is to helpcompanies to create its own production of the product or services with others distinguishthe products or provided services, but also to transfer business to consumers informationitself and its products or services, pointed out the logo design is to promote products andservices, logo design process is a fundamental goal of the product and it will be symbolicof the thinking process, promotion and dissemination of the trademark to make thetrademark symbol appreciation, the promotion and trademarks dissemination process isto use a variety of means, through various means, to show consumers trademark symbolsignifier and signified, in order to enable consumers to achieve the trademark symbolcognitive processes, some forms of promotion and dissemination of the trademark, aswell as in the promotion and dissemination process can not be ignored trademarks usedsymbols of local ethnic culture and emotions in order to avoid the spread of the crisis, theimage of the trademark can continue to maintain the existent time of a trademark symbol.