Probe Into The Design Of New-type Digital Outdoor Media

With the drastic development of the new technology, outdoor digitalmedia has been introduced in answer to the new era. People haveexperienced the convenience brought by the product. Meanwhile, theoriginal ideas and delicate design have subtly cultivated people’saesthetic sentiment, consuming behavior and life concept.Based on thisbackground, the thesis is trying to illustrate the essential significance ofthe new-type digital outdoor media in the fields of shaping the cityimage, leading consume, constructing the new cultural and artistic system,reflecting the cultural dimension of human society and remodeling thehuman spiritual sphere from the characteristic and connotation as wellas its artistic design style to the value of market communication.Adheringto the artistic design principles,the new digital terminal outdoor mediafocuses on its own nature and spatial load and expresses the informationalimage from its form, structure, material and color.The technology haschanged the world and the effect of the outdoor advertisement has beenimproved and enhanced with the introduction of the new technique andtechnology.This thesis has selected the topic of the new digital terminaloutdoor media and research into it from the brand new angle and theapplication of the aesthetic laws, which is the innovation point of the thesis as well as the difficulty and the focus in the future design. I hopethis paper could be helpful and enlightening for the design, innovationand development of the digital outdoor media in the future.