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A Contemporary New Life Of Media Orphan

Posted on:2011-05-27Degree:MasterType:Thesis
Country:ChinaCandidate:J ChangFull Text:PDF
GTID:2255330428960867Subject:Art of Design
Abstract/Summary:PDF Full Text Request
The invention of any new technology is new media, which is a body part or the extensionof the central nervous system. It is not just a simple form or packaging, but carries new"messages." That is the invention of any new technology, are great productivity. And thisinvention will in turn influence people’s thinking, ideas, thereby affecting people’s lives, workand learn. This effect will promote the development of human society. The birth anddevelopment of electronic networks has a powerful integrating force on traditional media. Thevarious media technologies and their models have been the innovation. As a result, a largenumber of traditional media have disappeared and the edge technology in the integration ofnew media and their own innovations. And a large number of orphans (media remnants) arecreated.Remnants are attention. These remnants were generated in the course of development ofmedia. This article tries to explore the deep law of contemporary media and culture, andinterprets the profile of contemporary media culture behind the "new life" of "media orphans".These media remnants are divided into style, texture, deconstruction, symbols and content.Only those in the media forms part of the media itself as remnants of history will be preserved.These have a place in human history the media are still in their absence have been created inan era influence--pixel art, lomo camera, the images of Cultural Revolution... These effectsappear in the "tribe" of the post-modern situations inevitable result. Tribes--Non tribes--Re-tribes is the one of McLuhan’s famous formula. He outlined the history of mankind fromthe perspective of media evolution. This formula can be understood from another angle:Integration--Segmentation--Re-integration. After all the media, especially the alphabetic andmechanical media of Western are split cutting, linear thinking, emphasis on visual, emphasizespecialization. Such a person is split dismembered, mutilated people. Electronic mediaintegrated people. Holistic thinking is back to the pre-printing era. Sensory that was divided inthe print era. But it was integrated in the tribe together again inside. As an extension of the leftpart of sensory, Media orphans who are here are pieced together possibly. Era in the main disappear orphans who do not have to produce them on the main Moritada filial. They caneasily be separated from the original value system and ideology to control access to the largestfree. On the demand level, collective memory is remnants of the media were the main areas inneed. Memory is to provide the basis for sense of presence. We have a common experienceand peer discussions when the events, which existed for the identification more explicit.Extensive media groups to have the same memory area become larger and larger. In thetelevision era, a region or a country will have the same collective memory of the media.Finally, these orphans are given new lives by all-powerful of the new electronic technology.In the contemporary "Digital God" give orphans new lives.
Keywords/Search Tags:Media Consolidation, Media Deaths, Media Remnants, the Tribes, theMain Evening, Collective Memory, simulacre
PDF Full Text Request
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