"Chinese Tongue" Cultural Analysis

The " Chinese tongue" documentary at home and abroad set off a " tongue boom ", which not only spread food culture, and enhance the understanding of audiences around the eating habits and the consequent social effects, economic effects and cultural effects also won repercussions beyond human expectation. It uses food as a line drawing techniques to civilian carrier through food production and production show in front of an audience, highlighting the principles of life of the Chinese people, life philosophy and values, further awakened the nation shared cultural memory. It makes us aware of their own cultural identity deeply rooted in everyday life, thus build a solid cultural self-confidence. Let us be proud of their own culture, to fight for their own lives, no matter where you are yearning "home."" Chinese tongue" and the hit " tongue " effect which set off a cultural phenomenon worthy of study, but also a successful example of traditional cultural transmission. Examine its spread in the promotion of culture and identity audience perception of the role of cultural processes, and able to satisfy these energy stocks continued burning down a greater cultural forces will have enormous cultural significance. Tablets sharing of multiculturalism and tolerance, to convey,"and" the cultural outlook in line with the trend of the times, but also need to learn from today’s globalization.This study is based on micro-blog and micro-topic discussion on " Chinese tongue" to establish the identity of the food culture and cognitive content and behind the documentary and traditional cultural connotation. First, the film’s overview article on the spread of introduced, respectively, from the creative positioning, communication channels and communication affect the three aspects of the documentary about the creation and broadcast after the initial response from the audience and society. Followed by the survey method, content and process of narrative, and the evolution of the spread of micro-topic overview diachronic and analyzed by choosing topics Sina Weibo and micro samples, combined with in-depth interviews to explore ways of young friends "China tongue" microblogging repercussions. Finally, users of the film’s cultural awareness and identity is the focus of this article discusses. On the one hand, the fragmentation of the documentary and live real way that the audience for mom dishes, hometown and local customs produce concrete perception, and further arouse their sympathy for workers, family and love of the homeland. On the other hand, from the above specific cultural perception rise to deep-seated cultural identity, reflecting the people’s diet lifestyle reveal the depths of the ideological and cultural connotations behind traditional cultural identity," China tongue" to diet for the incision open people’s minds, to consolidate the traditional culture of self-confidence, a sense of belonging are more numerous missing home persons to find the spirit of the home.