Imagine The Success Of Urban Women-Xu Jinglei Film "A Story Of Lala’s Promotion" Research

Director Xu Jinglei, has directed the "My Dad,"" Letter from an Unknown Woman,""dream into reality "," A story of Lala’s promotion "," intimate enemies " and five films,including the film " A story of Lala’s promotion "is the transformation of the art film to makecommercial films, the movie as a successful urban Chinese film provides effective learningin the form of other urban film production. As a commercial mainstream films, not onlyconveys a motivational spirit, but the film through the use of appropriate marketing tools,harvested at the box office, is a successful example of the commercial mainstream movies.In addition, the film " A story of Lala’s promotion " feature in the image highlights the artisticdirector Xu Jinglei ’s unique style, great research value. The paper will be divided into fourchapters on Xu Jinglei film " A story of Lala’s promotion " research. The first chapter fromurban, female, imagine three dimensions to analyze the film, the film uses a narrative patternof urbanization, reflecting the fast-paced urban life. In the context of urbanization movie,expressing self-realization female identity and self-worth. The second chapter discusses thefilm " A story of Lala’s promotion " video art features in lens design, sound elements, colorand other aspects of composition. Compare with Hollywood movie, highlighting the moviereference to imitate Hollywood films, videos and pre-contrast Xu Jinglei, Xu Jinglei, thefilm highlights the differences before and after the style and sound elements, such aspatterned color film using a unique artistic elements. The third chapter rewrite selling novelfrom three angles, the business model of the film, director and actor of the movie star effect,such as to analyze commercial cultural context. The last chapter, to explore " A story ofLala’s promotion " as a mainstream commercial film meaning. Film " A story of Lala’spromotion " not only in the ideological level conveys a spiritual inspirational, moreimportantly, through a variety of publicity to "audience" and "market " as the core marketingstrategy, harvest at the box office, achieved ideological and commercial unity.