The Study Of Government Management In Public Crisis Communication In China

With the accelerating process of globalization,China is in the transition period and is facing various kinds of public crises which were brought from domestic and international environmental changes. Frequent public crisis have raised serious challenges for government competence as well as long-term development of the country.Public crisis communication management is a important aspect of modern public crisis management system. Effective public crisis communication management, not only can prevent crisis from spreading negative effects, keeping the government image maintenance, but also can promote crisis prevention knowledge, improving the government’s credibility. A good management of public crisis communication is the foundation for the government to solve the crisis or even change the crisis into a breakthrough.Through government managing public communication crisis objects (crisis information, the public, the media).sorting out crisis functions and features, clear the Government’s objectives in crisis communication management. Combined with the reality of the situation, analyze major problems our government encountered in current public crisis management process.In view of four big problems, including crisis information transmission distortion, crisis communication channels management chaos, crisis management limited and crisis communication management pattern out of date, we should analyze the deep reason behind those problem. From both the internal and external environment analysis, it is concluded that the current problems our country government hampered in the process of public crisis communication management consist internal causes:utilitarianism and departmental interests, lack of crisis communication management department, crisis communication management measures, the crisis spread imperfect legal system; And diversity of frequent occurrence of public crisis, the enrichment medium, the information communication obstacle and the public role change in crisis communication are the external cause of the problem.Comparative analysis with case,the writer decided to solve the problems from establishing the public crisis communication management system, strengthening the public crisis management media communication channels, covering communication management over all phases of public crisis and building an interactive relationship between the government, the public, the media. Explore our strategies to cope with public crisis management.In order to efficiently prevent negative impact of public crisis, the government during the crisis communication in the public have to play an important management role. In the information age, the government crisis communication management has combined new features. The government need find out new methods to cope with the new features. In the communication management, use and regulate crisis information, the public and the media, with he help of multipronged approach, do a good job of crisis communication management.