Path Of Regional Culture Soft Power

Regional culture soft power is the derivative of regional soft power. The study of regionalculture soft power is a new field of study which provides a new direction of regional developmentand enhances the effect of regional culture soft power. The promotion of regional culture softpower reveals the increasingly culture impact on regional soft power. Promoting regional culturesoft power is the most healthy, environmental and continual method for enhancing regionalcomprehensive strength. Therefore, how to promote the regional culture soft power has becomethe topic issue to the governments at all level in the region.For the past few years, the hard power of Hubei Province has achieved a comparative fastgrowth. In contrast, the soft power moves slowly, especially in the Eastern Hubei. The traditionaldevelopmental pattern pays more attention to the construction of hard power and ignores the softpower even destroyed the soft power, which slowing down the economic growth of the EasternHubei and limiting the development of hard power. In this case, government should bring the softpower construction into the system of social development and implement a scientific culturereform to creating conditions of promoting hard power.This thesis firstly explores the necessity and feasibility of promoting the Eastern Hubei’sculture soft power by developing culture brand. Secondly, the thesis points out the currentquestions and disadvantages in the development of culture brand. Thirdly, the thesis givesreasonable advices to the promotion of regional culture soft power and finally strongly suggeststhe Eastern Hubei should inherit the evolutional spirit, promote the prolongation of industrialchain basing on pilot enterprises, so as to build strong economic blocks and realizing thecontinuous development of all culture brands in the Eastern Hubei.