Current Situation PSAs Design China

The starting point of advertisement and service is in the public interest, to advocate or warning of spreading the public concept and idea, it is advertisement non commercial promoting the construction of spiritual civilization more favorable development. It is essentially advertising but mainly carrier on the social consciousness of dedication and free gifts, promotional ideas are often the behavior or ideas can represent the common interests of the majority of the members of society. Public service advertising theme often revolve around two aspects:the relationship between man and society, harmony between man and nature of the continuation of. The public service advertising is not to profit as the ultimate goal of special forms of advertising. We usually will be different from those of commercial advertising, to arouse the public on some social issues, attention, support or initiate some kind of social welfare and social fashion, and watch people resonate with echo, and promote the harmonious development of society, advertising is called public interest advertisement.As an important force in modern society, culture communication, now the public service advertisement in our country has made great development. But because of a late start, the basis is still weak, so our country public service ads there are still some problems and deficiencies. Finally, I want to talk about is the third long lasting energy-shocking and aftermath of aftershocks. For example, if you have been to the sea or river, must have can’t help picked up a stone and threw it into the water, watching the sea or river water Dangqi a circle of ripples, much coverage to. This small example is the power of advertising symbol. A palm-sized stone when you throw it into water, it produces large dozens of times more powerful than the stone itself, resulting in a powerful waves wafted, slowly to the distant transmission, long waves, until your eyes don’t feel its existence. In fact, it still silently convey the force caused by aftershocks. So how to use the shock effect of aftershocks followed, is that we should seriously consider the issue, must use the meaningful things or objects, as the saying goes good--to spend money on edge, the aftermath of the aftershocks also used the right place. Effect of several valuable such as:promotion of government station of new policies in the fundamental interests of the people of the requirements to enable the public to the government have centripetal and a sense of trust and help to create a good image of the government; to promote the construction of spiritual civilization of the whole society, education and influence people for ethical rationality and sensibility double cognitive; cultural communication:to promote our national culture, the dissemination of culture and the spread of this era and guide social hot issues and public opinion. This paper analyzes the existing problems and problem solving strategy characteristics and development of public service advertisement in china.