The Development Of American Culture Industry And The Inspiration To China

Culture and economy, as two core elements of social development, complementeach other and are indispensable for the society. Nowadays, the experience of theUnited States and other developed countries indicate that culture can not only beperfectly integrated into economy to achieve its economic value, which wouldpromote the development of the national economy, but also become an important partof comprehensive national strength,which could serve as “soft power” in internationalcompetition.As the integration of culture and economy goes deeper and deeper, a uniquecultural industry would take its shape. With the integration of information technologyrevolution and the development of cultural industry, cultural industry becomes a"sunrise industry" in21st century and obtains more and more attention all over theworld. The United States, with the most developed cultural industry in the mordernworld, occupies the leading position in the development of global cultural industry,from which has many strong points worth learning for us. Studying the status andtrend of the American cultural industry and analyzing its characteristics is of greatsignificance to promoting the construction of China’s cultural industry.This thesis first discusses the relationship between culture and economy, thenintroduces and analyzes the definition、 nature、 function and differeces, whichinlustrates the importance of cultural industry to economic development. Then, thisthesis analyzes the present situation and scale of American cultural industry, dividesand analyzes the course of the development of American cultural in three differentstages, discusses the global strategy of future trend and existing problems ofAmerican cultural industry. Afterwards, this thesis chooses Disney, Hollywood, andGoogle as typical cases of American cultural industry and carries out an in-depthanalysis about their development and experience. On this basis, this thesis exploitsPESTEL theory model to analyze and summarize the core factors of the developmentof American cultural industry from political, economic, social, technological,environmental and legal aspects. Finally, based on the comprehensive analysis of thecore factors in the development of American cultural industry, this thesis puts forwardrecommendations for future development of China’s cultural industry from thecorresponding factors. Then it discusses the opportunities and challenges for China’scultural industry at this moment and emphasizes the importance of building a roadwith Chinese characteristics for the development of our cultural industry.