London Frieze Art Fair Research

As the important part of art market, art fair is the study field of art management.Unfortunately, there are few comprehensive and systematic studies of art fair in China.Using Frieze Art Fair as the object of study, this essay analyzes its foundingbackground, character and advantage, so as to find its operating strategy and methodwhich help Frieze Art Fair become outstanding in so many art fairs. This essay putsFrieze Art Fair into the whole art field, even the culture field, trying to find theproblems art fair faces and the developing way in the future. Through the study of thisessay, author wants to make up the gaps in art fairs. Moreover, this essay can be usedas the reference for practical operation of domestic art fairs.