Dongba Study Design Applications

As a carrier of Dongba culture, Dongba symbols has rich content, it provides an importantentry point and text for exploring of the Naxi society history and culture by its completepreservation. At the same time, as the ancient text still in use today, it becomes the commonheritage of the world with its vitality. Nearly a century, the search of Dongba symbols philologygained great achievements, also enriched history and culture of the Naxi, but in the developmentof market economy and the impact of foreign culture, it faced with the plight of the inheritanceand protection. Research on the design and application of Dongba symbols, will be used inpackaging graphic design of Lijiang souvenirs, through innovative forms to inherit. On the onehand, enhancing the contemporary application value, highlighting national characteristics ofLijiang souvenirs, improving product image and value of commodity, the other is an importantway to inherit and protect the Naxi history and culture.In this paper, the lack of innovative forms, the form research is greater than the content study,design application lacks systematic study, these three main problems in the research field becomea starting point, base on the understanding of the Naxi and Dongba culture, respectively, languagesymbols, culture symbols, art and design symbols as a starting point, discuss the Dongba symbols’features and characteristics. Meanwhile, through the analysis of design application cases or studiesat home and abroad, summed up the basic way of design application and some problems in designapplication, proposing methods of design application innovatively, creating vision, experience,feature bridges, to accept, understand, understanding the message of Dongba symbols and culturalconnotations. Ultimately based on the above study theory, designing and application in packaginggraphic design of Lijiang souvenirs, trying to elaborate Dongba symbols is a cultural andemotional connotations’ multiple symbols as elements of design, therefore, in the design ofapplications, we focus on expression of form, while we need to focus on the integrated use of itsfeatures and characteristics, in order to further achieve the purpose of information communicationwith the form and content.