The Industrialization Ethnic Dance Culture

After more than a decade’s exploration, the development of ethnic song and dance performingculture industry of our country which has achieved remarkable social and economic benefits has formedmany famous brands, and it also promotes “the great development and prosperity in culture”, but it is different incognition, resource, circumstance and situation in each region where develops unbalanced. The author decides toresearch the development of song and dance performing culture industry as the research basis of the resource inXiangxi of Hunan. The essay that follows the basic logic thought of analyzing the status quo, pointing outproblems and putting forward countermeasures, discusses the specialty of Xiangxi ethnic song and danceperforming culture, and examines the current situation of the development of industrialization of Xiangxiethnic song and dance performing culture. The author thinks that there are highlights in four aspects toethnic song and dance performing culture industrialization, firstly, lack of systematic cognition in ideas;secondly, without industrial chain; thirdly, product structure is single and lack of innovation; fourthly, thequality of the products is mediocre and lack of quality. To solve these problems, the author puts forward thedevelopment countermeasures on from six aspects about formulating long-term cultural industrydevelopment strategy scientifically, perfecting the management and investment mechanism ofsong and dance performing culture industrialization, creating personnel training, introduction and usingmechanism, implementing the brand strategy to establish the good image of Xiangxi song and dance,walking the diversified development path of song and dance performing culture product, and extending theindustry chain of song and dance performing culture actively.Xiangxi is the region full of culture resource and also is a national cultural ecologicalprotection experimentation area, where local governments at all levels attach great importance to theintangible cultural heritage protection. In the early stage of the industrialization, the collection job ofcultural resource is hard. From the perspective of industrial development, though with such huge resourcesavailable, resource superiority can’t change to be industrial superiority, and the step of development issmall, the progress is slow, the chain is short, and the industry results have larger gap from the expectationsin the song and dance performing culture industrialization. According to the single case, author carefullyanalyzes to put forward some strategies, and hopes to promote the development of thesong and dance performing culture industry in this region.Through the study of this topic, it is beneficial to understand and master the Xiangxi resources of songand dance cultural, it is also helpful to form a general impression in this region to grasp the main featuresand feel the unique charm, and it is useful to build consensus of the development of Xiangxisong and dance performing culture industry. On this point of view t that the cultural industry depends onresources, Xiangxi should be best for which is a treasure trove of song and dance culture resources. Overthe years, however, the industrialization of practice shows that in many aspects it has a lot of problems,from the government to the enterprise, from policy makers to practitioners, from planning toimplementation, from attracting investment to a variety of support. Based on investigation, facts, andthough analysis of the problem to find out the reasons, it is conducive to help Xiangxi social groups focuson song and dance cultural industry as soon as possible to reach a consensus on the view of development, italso conducive to decision maker and industry to develop a scientific, reasonable and timely forward-looking strong industrial development planning, and quickly established a system of macro andmicro system and mechanism guarantee system, promoting the Xiangxi ethnic song and dance cultureindustry to break the bottleneck, as soon as possible on the fast track of development.Based on the requirement of subject research, the author goes deep into source and cultural industrialpark for information collection in the process of data collection and writing, mainly using the field survey,in-depth interviews, literature review and case analysis of four kinds of methods. The author has obtainedthe valuable first-hand information by traveling to LuXi, YuanLing to watch the Miao dance performances,going to Wang village, Longshan to watch Daliuzi, Baishou Dance of the Tujia nationality, and going toFenghuang, Dehan, and Qianzhou to watch the drums, the Miao song and dance performance. The authoralso uses a lot of time to interview with all levels of government leadership, cultural industry of the culturalgarden owners descendants, the staff and dance skills. The author finds out the problem by visiting,understanding the policies, and listening to the voice. In the writing process, the effective use of books,newspapers, periodicals of Jishou university journal full-text database and Chinese periodical net, founderof network resources, help author to collect all kinds of literature, such as yearbook data. At the same time,the author decides to select the ancient city of Fenghuang and Dehan of Jishou as a concrete object, throughcareful investigation to anatomy, providing a blueprint for the research.