National Culture In The Context Of The New Media Era Interpretation

With the arrival of the new media era, all countries in the world differ influence came withthe new media cultural homogenization, even Chinese since ancient times knownas the cultural power of the state is no exception. Nowadays, in most parts of China richand profound national culture mark almost all gone, under the impact of foreign culture, localcharacteristics of the national culture become more and more popular. In the remote, the economyis relatively backward minority areas is still preserved the unique national culture form and content.However, because the driven by economic interests and other reasons, the original characteristicsof the multi national culture also inevitably faced with the impactof cultural homogenization. Shiping County, Honghe Prefecture of Yunnan Province as the HuayaoYi culture is a typical case.In the national culture is relatively intact area, inherit and spread national culture is still in atraditional way, which led to the current mode of communication between Chinese culture and theworld mainstream transmission gap. Therefore, even if the Chinese national culture rich andunique, but don’t be too many people cognition and attention, therefore in the homogenization ofculture under the background of the times, there were a lot of unique charm of the national culturein the emerge of itself and perish of itself in death, deeply sorry.In the age of new media, in the face of the impact of cultural homogenization, only by way ofnew media to the national cultural protection and propagation can cause the national culture toobtain a place to live in, and to retain and develop better.