| In recent years, the problem of fairness has been more and more attention, psychologists have begun to study the issue of fairness in all its aspects, they has achieved fruitful results, but, there are few studies about the fairness of cognitive. This article aims to apply the ESI, from the perspective of individual differences in cognition to study the fair. Equity Sensitivity refers to the individual fair different preferences. This preference leads to individual fair or unfair results are stable and personalized responses. The fair is from the perspective of individual differences in susceptibility to study the issue of fairness, equity sensitivity divided people into three people, one is selfless type, such people prefer invested more than output; one is a fair trade model, this people prefer investment and production in equal; there is a selfish type, such people prefer invested less than output. This experiment is to study these three kinds of people in the right and unfair processing of information related to whether there are individual differences.Experiment using questionnaire and experimental method and the experimental material is collected from the Modern Chinese Dictionary unfair about the target word and unfair unrelated control words, through statistical analysis of the formation of120words, including the experimental use of a60phrases, each phrases has a target word and a control word frequency of use and the emotional potency of these words etc consistent. The second experiment used30neutral words. The thrid experiments using an experimental test of the material. Final results showed that:(1) the sensitivity of the fair sex have a certain relationship. Compared with men, women are more inclined to selflessness, while men are more inclined to self-interest, and equity sensitivity is a relatively stable personality dimension, not affected the level of individual cultures and knowledge structures.(2) Compared with the fair trade model and selfless type of person, selfish type group subjects attention indices were significantly different, the subjects will be automated noticed unfair relevant information.(3) Of the three people, selfishness-and fair trade type group were tested in the assessment of neutral words were no significant tendency, and selfless type group subjects tend to think that the neutral word has nothing to do with unfair, and there significant differences. |