Development Of Normative Under Our Government Microblogging Public Communication Perspective

Web2.0era, the pattern of the world’s Internet industry have changed dramatically,the new media ecosystem is gradually formed, with the advent of micro-blog this "SNS"platform, web2.0era from the media carnival reached its apex. With its own strongmicro blogging immediate, strong diffusion, dissemination fragmentation characteristics,creating a huge part of their public opinion, public social field, the impact on social andpublic life is gradually strengthened.Riding this wave, the birth of the government micro blogging homeopathy in thepast, the government changed the traditional way of managing society for thegovernment to bring new methods and ideas while also managing the government canbring in the challenge. From2009the first government micro blogging birth to today,from government agencies on the towns, the county level and the provincial totalnumber of Weibo70,000, it is easy to see China’s domestic government micro bloggingbooming development momentum. Behind the boom, however, should keep up with thecraze is for "cold thinking."Firstly, combing through academic research for government micro blogging, makecommentary; in the second part of the article is the theoretical basis Weibo, the conceptof research and government micro blogging made a brief exposition; while in the thirdpart of the article data collected by the current government of China’s domestic microblogging reality as to make inspection and evaluation; article presents the fourth part ofthe domestic government micro blogging operations currently exist, such as the backoverlook follow the traditional e-government platform management model, theimbalance in the micro-blog publishing content on the misconduct of neglect, lack ofknowledge of the operation and management of health, and so on; fifth part is the authorsummarizes the previous scholars government micro blogging reasonable normsrecommendations on the basis of induction, the final extract as regional governmentmicro blogging in groups, to ensure that the late Chief micro blogging normalizationrun other personal recommendations.