The Current Situation And Countermeasures Corporate Sponsor Of The Chinese Swimming Team

Chinese Swimming Sports Management Center as the difference between the funding of national financial institutions, not only need the strong support of the national financial, reasonable commercial development also need to be part of the self-funding. Chinese swimming team in recent years has made brilliant achievements, these achievements is not only the result of joint efforts of swimming. With the strong support, corporate sponsorship are inseparable. Attract more high-quality sponsors, the lack of funds to cover the development process is very beneficial to the development of the Chinese swimming team. Although at this stage of the Chinese swimming team sponsor both quantity and quality has reached a very high level, but the sponsorship management system is not quite perfect, there are still many shortcomings in the management. Sponsorship management system is not perfect; lack of stable and professional management team; Sponsored uneven level, and so on. Therefore, by studying the build reasonable and orderly sponsorship system is very necessary. In this paper, the status quo of the Chinese national swimming team’s corporate sponsors as the object of study, the use of literature, questionnaire, interview and mathematical statistics, analysis and research of the Chinese swimming team, sponsors and the intermediary. Reached the following conclusions:1. Chinese swimming team sponsorship management implementation is the responsibility of the collective leadership of the team Authority. The national team, swimming, office, part of the the Austrian Insurance Department are corporate sponsorship manager of the Chinese swimming team. Existing management system is not quite perfect, access, lack of uniform standards, lack of product quality audit procedures; contracted to discuss the lack of accurate and reasonable assessment of their own value; signing of Sponsored rights and obligations there is no uniform no independent management department standards; later maintenance.2. Chinese national swimming team in nearly two sponsors of the Olympic cycle, whether it is from the quantity and quality of the sponsors have reached an unprecedented height. But there are also the number of sponsors reached a critical point, the number of short-term sponsor of the high side, the problem of uneven strength of enterprises.3. Existing intermediaries demonstrated in the technology industry as the leading characteristics of individual private intermediaries to participate.4. Outstanding achievements on the international arena, a good team image and high star effect, the Chinese swimming team attract sponsors the most important reason.5. Now signed a contract with the Chinese swimming team, its corporate culture and the Chinese swimming team has a different degree of fit.6According to the study proposed the following measures:(1) adhere to the existing team the Authority’s collective leadership responsibility, below the national swimming team set up a special sponsorship management agencies, the introduction of professional sponsorship management personnel. Optimization sponsorship management procedures, establish and improve relevant management systems.(2) To strengthen the building of their own, and take active steps to maintain good overall image, star athletes to strengthen the training, education and packaging.(3) staff, coaches and athletes to establish a sense of service for sponsors initiative to safeguard the interests of sponsors.(4) Sponsored management at different levels, the formation of the main sponsors, partners, suppliers Trinity sponsorship system, different levels of sponsors enjoy different rights and obligations, the same level sponsor of the same rights and obligations. Control the number of short-term sponsor, so as to form a stable and high-quality team sponsor.