The Image’s Establish Of China Open And Research On Building Strategy

From the2004to2012, the Beijing Tennis Open (China open) event has beenin Beijing for eight years. The huge bonuses, the high ranking points, advancedtechnology, perfect service facilities is slap-up after the Shanghai Tennis MastersCup after domestic organized another high level international tennis tournament.Multiple data through consulting related to the event, reflecting the phenomenon isstagger, it is unanimously optimistic about the outside of the "China Open" the gameactually serious lack of competition influence.Throughout the race itself is not difficult to find a fact, the events in the imageof many short board link exists always in the overall level is restricting thelarge-scale sports event. In the current international sports events, has become afundamental concept of home and abroad contest organizers will attach importanceto shape the image of the event. Through the promotion of media facilities, scientific,humanistic management, and create all the conditions of service in large sportsevents, to enhance the degree of attention and participation, strong impact and reachof the brand competition. At this stage of the " China Open " is in the building of thebrand competition stage, how to further improve the event of image, brand effectwith all favorable factors to create the event, will become the "need to face andovercome the difficulties in the operation process of the" event.In this study,"the net" events of the image for the purpose, in the cardingsystem based on present situation of the event, the event exposed in the imagedomain, analysis and the Enlightenment of transverse comparison domestic andinternational tennis tournament development mode, and then put forward"knowledge gap", add "vision metaphor" media services, means to improve the wayof improvement " China Open " event image, enhance competition power level,make a review and Prospect of the conclusion on how to continue to explore thelarge-scale sports event in the new environment of the image development.