Effects Of Major Sports Events On Sports Consumption

Study using the literature material method, logic analysis, questionnaireinvestigation and mathematical analysis methods, such as the sixth East Asian games,for example on large sports events affect sports consumption were studied.Study first to sporting events, sports consumption, sports consumption conceptdefining, then established the influence factors of sports consumption. Are facilities,the specifications, development of derivatives, the propaganda of the event andathletes. Using structural equation model analysis, including the exploratory factoranalysis and confirmatory factor analysis of two types. The study found that sportsconsumption influencing factors model of the construction of this study has goodinternal consistency, better fitting index, can for factor analysis.After analysis, found the following results:First, the sports facilities has no significant effect of sports consumption. Sportsspecification of sports consumption after the game for the influence of positivesignificance, which influence coefficient is0.11; Sports publicity approaches theimpact on the sports consumption is positive significance, which influence coefficientis0.23; Sports derivatives influence on sports events by significance test, theinfluence coefficient of0.04; Athletes in sports consumption is positive significance,the influence of the influence coefficient of0.05. From the point of ordering, sportsconsumption influencing factors for sports sports propaganda way, norms, athletesand sports development of derivatives.Second, specification of sports and the sports consumption structure is thatthere was a positive significant effect between influence coefficient is0.07, sportspublicity to the sports consumption structure is that there was a positive significanteffect between influence coefficient is0.05, development of the sports eventsderivatives on the sports consumption structure is that there was a positive significanteffect between influence coefficient is0.04, the players on the sports consumptionstructure is that there was a positive significant effect between the influencecoefficient of0.08. Influence factors of sports consumption structure for athletes, sports events, sports publicity and sports development of derivatives.The third motive of the consumption structure of sports, sports specificationsfor positive significant impact, influence coefficient is0.15, sports publicityapproaches on sports consumption motivation is significant effect, influencecoefficient is0.08, event derivatives positive influence on sports consumptionmotivation be falsified; Athletes in sports consumption motivation is significant effect,influence coefficient is0.05. Sports consumption motivation factors sortingspecification for events, sports propaganda way and athletes.Fourth, sports consumption motivation and sports consumption structure ofsports consumption effect has positive significance, but the influence of consumermotivation than the consumption structure.For the above conclusion, put forward the following Suggestions:First, as much as possible of consumer motivation, in order to promote thedevelopment of sports consumption.Second, the media publicity is to improve the primary path effect of sportsconsumption, and at the same time should pay attention to the influence of the sportsevent itself.Third, in the process of event run, pay attention to star athletes, utilize the socialeffect of star athletes.Fourth, place on the choice of sports events, to pay attention to thespecifications of the ascension, as far as possible to promote large-scale events.Fifth, from the sports consumption into consideration is not recommended tobuild high-end large venues, save costs as much as possible. Unless requested bysporting events held events do not recommend to high-end sports venues.