Empirical Research University Cultural Identity

Culture is the lifeblood of the nation, is the spiritual home of the people. In the new situation at home and abroad, the Party’s Seventh Session of the Sixth Plenary Session considered and adopted the decision of the "CPC Central Committee on Deepening Reform of Cultural System to Promote Socialist Cultural Development and prosperity of a number of major issues ".Comrade Hu Jintao pushed forward the construction of socialist culture and power. He pointed out:"In order to achieve the comprehensive well-off society, the great rejuvenation of the Chinese nation, we must promote the development and prosperity of socialist culture, the rise of a new upsurge in socialist cultural construction, enhance national cultural soft power, play to the cultural lead the fashion, to educate the people, to serve the community, enabling role in development." University is the dissemination of scientific and cultural channels, the cradle that gave birth to the forefront of academic achievements; it is the place to train high-quality personnel and represents the latest level of cultural development. It is an important part of cultural strength exaltation and the rejuvenation of the Chinese nation. In recent years, the research of the university culture is a hot topic. It is an important issue closely related to every university on how to strengthen the construction of university culture, how to be able to let us better recognize the importance of the construction of the university culture, how to explore the best road of building a university culture, and how to enhance the cohesion by constructing the university culture.This article started with the study of the origin, the purpose of the study, research methods, and significance of research, innovation and research contents. Then defined the core concepts of the university culture, and discussed the major components of the university culture:Spiritual Cultural of University, Material Culture of University, Behavioral Culture of University and System Culture of University. Then took S university for example, and summed up the unique cultural connotation, including various culture elements of the S university. After that, the author focused the research of cultural identity on undergraduate students of S University by using of questionnaires. According to the division of university cultural elements, the questionnaire totally contents75questions in four parts. A total of800questionnaires were distributed randomly and took back756valid questionnaires. From the statistic results, we can see the ranking of the degree of recognition from high to low is Spiritual Cultural of University, Material Culture of University, Behavioral Culture of University and System Culture of University. After that, on the base of the analysis results of the questionnaire, the author tried to identify reasons of higher or lower identity results. Finally, the author proposed ways to construct the university culture of S university according to the different degree of recognition:promoting the process of building of university culture by paying attention to the cultural construction of the University, leading the development of the University of Culture and Science by strengthening the spiritual culture construction, speeding up the material and cultural construction to create a harmonious atmosphere of the university culture, promoting the comprehensive development of the university culture by completing behavioral cultural construction. The author tried to summarize the results about the recognition reasons as well as the dissatisfaction reasons of undergraduate students of S University, and then put forward relevant recommendations on improving the process of building university culture from the view of the students. Enhance the identity of students in the school culture, forming the unique culture of the school, strengthening the centripetal force of the university culture, providing more ideas and methods for the culture construction work in S University,promoting development of the S university.