Investigation Of Guiyang City Fitness Club Business Two Situation And Development Strategies

Abstract:Fitness club as the socio-economic development, the continuous improvement of people’s living standards in Guiyang, Guiyang town nature of the business has been rapid development. Also showed some of the problems in the development process. In this study, the run mode to study the health club and the problems, to make it better for the public service in order to understand the fitness club business in Guiyang.In this paper, a literature study, survey, interviews, questionnaires, mathematical statistics, logical analysis study of Guiyang town business nature of fitness clubs. Study the following conclusions:1Guiyang city, a total of43operating health club, unreasonable layout, mostly distributed in the downtown business district, convenient transportation, large population movements; investment model for a national chain, independent and co-operative mode; membership is mainly The mode of operation; mainly small and medium-sized club, the large scale of the club less, not very large club; enough publicity, primarily through marketing personnel promotional and the members briefed each other on the way; fitness less operating difficulties, few clubs earnings than The club mostly small profit, loss of part of the club.2Guiyang city fitness club business coaches mainly to long-term moonlighting type and style of long-term fixed-employed; specialist and undergraduate education level, lack of highly educated fitness coaches Master; most coaches sports graduate had received systematic training; wages at a medium level, which is slightly higher than the average wage of Guiyang City, but compared with developed places, there is still a certain gap. The coaches continue to learn very enthusiastic, but at their own expense to participate in training, not enough emphasis club coaches training.3Guiyang city operating member of the health club is little difference in the sex ratio, men slightly more than women; gym membership age mainly young people, a small number of members of other ages; most of the membership qualifications of junior college or above; in high-income families is a major part of Guiyang City fitness club; members to participate in exercise main motivation for consumers to club fitness diet fitness and physical fitness; mainly on weekends and evenings.4affect the Guiyang ordinary people do not participate in a fitness club business mainly because do not like sports, club fees are too high and there is no partner with fitness; elderly and young people do not participate in the club’s main reason is the high club fees, lack of targeting young people and the elderly population do not understand the course and a health club...