Billiard Club Is Marketing Strategy Pi

The Π billiards club has been established for3years, but3years later, the club remains tepid, failed to achieve the desired success. After market research, found that the visibility is low, the club’s many competitors, market positioning is not clear, the lack of marketing strategy of complete system.In this paper, using SWOT method, STP analysis,4Ps theory, starting from the analysis of the present situation of the marketing club, comprehensively, systematically summarizes the Π billiards club which existed in the marketing problems, analyzes the causes of the problem. Combined with the development of Chinese billiards club industry, to determine the target market, and puts forward the corresponding countermeasures and suggestions in the product, price, channel, promotion and other aspects, long-term planning and market competitiveness of Π billiards club marketing can provide effective reference.