And Its Effect On The Microblogging Onlookers Countermeasures

Micro-blog crowd is the product of technology, but also closely related with the socialand cultural.The grand scenes caused by micro-blog crowd in many social hot events cause usconcern.Micro-blog crowd, in the supervision of public opinion, public opinion expression,etc,promotes social progress,embodies the positive significance of micro-blog crowd. Thenegative influence of micro-blog crowd also not allow to ignore.Therefore,for the micro-blogcrowd phenomenon of the present situation, the production, discusses the influence andimprove the strategy is needed.The paper consists of four chapters, each chapter is self-contained but are related to eachother, constitute a unified organism.The first chapter is that the micro-blog crowd brings the possibility of change to thesociety and limitations.Micro-blog crowd brings the changes:releasing the netizens expressright,awakening civic consciousness,etc.The article also points out that, the micro-blog crowdhas more critical than constructive,its entertainment innate characteristics and fragmentationhinder its forming to be a public platform.Thus, people should realize the micro-blog crowdcauses, influence and put forward the improvement countermeasures is due.The second chapter describes the cause of micro-blog crowd.From the onlookers, social,and micro-blog technology, article analysis the reasons for the formation of micro-blogcrowd.Onlookers have the collective unconscious cultural gene, psychological motivation,etc.In micro-blog technology factor, this paper analyzes the Web3.0technology and mobileInternet technology.From a more macro social level, the article highlighted the socialtransition of various social contradictions, risk society, social trust crisis, and the platform ofmicro-blog timely, undertake the important function of public platform, become the breach ofthe net friend to show emotion.The third chapter expounds the influences of micro-blog crowd from two aspects ofpositive and negative.According to the article, the positive impact of the micro-blog groupmainly lies in the social supervision by public opinion and social public opinion expression,political participation of the masses the several major aspects.For micro-blog crowd, thenegative effects has the following questions: micro-blog crowd anomie, such as negative information overload, populist pop, moral dilemmas, the rumor breeds, etc.Micro-blog crowdimbalances, virtual and reality of mimicry environment and real environmentconfusion,;From the extension of people to control, if they do not seriously, people will beenslaved by own technology.Strategy is so far producing precious part of the fourth chapter for this article.Articlesinvolves three main body.Government should straighten out ideas to play a leading role,suchas grasp the initiative of public opinion, formulate laws and regulations, widen the channel ofthe realistic interests.The Internet users should improve their media literacy, emphasis onmoral self-discipline.From the perspective of website, they should focus on from the aspectsof technology and improve the technical testing and the establishment of interactive feedbackmechanism, and set up the correct values.According to the basic logic：ask questions, analyze and solve problems, rationaldialectical view micro-blog crowd phenomenon,the causes as well as the influence. Originalintention of this paper is to make a promising new things more healthy growth, forMicro-blog crowd in the social transition of Chinese society to play a positive role of BSFLP.