The History, Current And Strategy Of Tea Culture And Industry In Wuyi

Tea culture is an important part of Chinese traditional culture. With the development and progress of the society, tea not only makes the good effect to the economy, but also is a big cultural industry. It even becomes necessities of people’s life, gradually forms splendid tea culture, and becomes a pearl of spiritual civilization.The emergence of the tea culture brings the human spirit and wisdom to a higher level,and advances the development of tea industry.Wuyi, in Jinhua, Zhejiang Province, which has various types of landforms and low-lying south north high, featuring dense forests, beautiful scenery, fertile soil, mild climate, abundant rainfall, fertile soil, mild climate and abundant rainfall, produced cloud mountain tea since ancient times. Unique natural conditions raise the unique natural Wuyi tea quality. The rich natural and cultural resources of tea culture bring a brighter development prospect of Wuyi tea industry. Through year’s efforts, Wuyi tea industry has formed the road of scale, ecological, brand, industrialization development, and for this, Wuyi has been awarded “the Hometown of Chinese Organic Tea”, “the Hometown of Chinese Famous Tea”, “the Hometown of Chinese Tea Culture”.This paper aims to study the development of tea culture in Wuyi, to find highlights and insufficiency in the development, thus providing the theory evidence development of tea culture in Wuyi in future. This paper mainly divides into five parts to elaborate the research methods and contents.Firstly, reviewing literature, the author elaborates the Chinese tea culture’s definition and connotative meanings, history and intended meanings. Secondly, the author mainly explores the origin and the development process according to the legends and historical records. We can date from the Western Han Dynasty, Liu Xiu who found Bai Maoxian tea firstly into the90’s “Wuyang Spring Tea” as the representative of the rise of Wuyi tea and tea culture,which affirms the solid basis of Wuyi tea culture.Thirdly, the author shows the attempt in learning customs of Wuyi tea culture, collecting relevant literature, visiting Wuyi tea insiders.Fourthly, according to the results of visiting companies, markets andrelated organizations, the author summarizes the existed problems of Wuyi tea industry.Finally, combining with the history, present situation and main problems of Wuyi tea industry, the author puts forward some development thoughts which are aimed at the prosperity of Wuyi tea culture and Wuyi tea industry.