The Research Of Brand Design Style In Outdoor Sportswear

Outdoor sports are combined to explore nature and self-challenge form of exercise, in the booming domestic at the same time, the direct drive the rise of the outdoor sportswear.In outdoor sportswear has huge potential market, the domestic outdoor sportswear on the brand culture construction and the design style is still in the stage of imitation.In this paper, starting from the concept of outdoor sports, outdoor sports for the current development situation, characteristics, categories were analyzed. Then, for outdoor sportswear brand development and market factors, then, in the form of sampling survey,collecting and sorting out the consumer demand for outdoor sportswear and cognitive situation. A comprehensive analysis of design principles, elements and development trend of outdoor sportswear.By case analyzing of well-known brands abroad, hope for domestic outdoor sports brand design style guide. Finally, based on the perspective of functional and fashion combination for outdoor sportswear make a summary, put forward my own proposals.