| With the rapid growth of economy, the continuous improvement of living standards, consumption idea, great changes have taken place in the past on the basis of strong durable selection of ideas, to show individual character, pursuit vogue, new consumption concept, mainly pay attention to healthy environmental protection. The change of consumption idea also hit in the breeding stage of women. As a new generation of young women, after 80, 90, most of them with a good education,independent have their own independent personality, the economy is good, so have high aesthetic consciousness and fashion sense of smell. And traditional hypertrophy maternity clothes cannot meet their aesthetic needs, they hope to purchase design fashion, beautiful and easy, elegant modelling, environmental protection, health and scientific health standard of maternity, its design can not only embodies their temperament, personality, status, self-restraint and at the same time can protect the health of the fetus. Therefore, the study of contemporary maternity clothes design is especially important.In this paper, from the way of life and social status of modern women as reality basis, analysis of the necessity of contemporary maternity clothes design, secondly,discusses the domestic and foreign development status of maternity and comparative analysis of the gap maternity clothes market at home and abroad and domestic design and market the shortage of maternity, again from the social factors, economic factors,cultural factors and psychological factors to explore its influence on maternity clothes design, and pregnant women in wuhan and jingzhou two regions on-the-spot investigation and research, through the analysis of the color maternity clothes, come to the conclusion that is pointed out that the design of maternity clothes should attach importance to the study of maternity clothes color, and finally, on this basis,combining with theoretical analysis, specific to the special dress requirements and maternity dress environment, summed up the design principle and design method of modern maternity, and puts forward assumptions for the future development of maternity clothes.Future of maternity clothes design should be of high quality, green environmental protection, multi-functional, and can satisfy the requirement of the pregnant women in different occasions in this special period during pregnancy,pregnant women to the state of the mood is not stable, so design higher goal is notonly to meet the requirements of to pregnant women physically, but also to give them psychological enjoyment. Therefore maternity clothes design must not only be comfortable, pay attention to the functional clothing should be combined with the present popular trend, the pursuit of diversification and individuation, fully embodies the personal interests and personality.Through the above theoretical research, the hope can provide design reference for the future of maternity clothes manufacturer, get rid of the current domestic maternity exist homogeneity serious phenomenon, help pregnant women to provide effective basic information at the same time, choose to suit their own maternity clothes. |